If..Else Log

Business 2.0 yearly "101 Dumbest Moments in Business."

Here's no 9:

In April, Swedish furniture giant Ikea explains that a children's bunk bed called the Gutvik is named for "a tiny town in Sweden." Announcing that bit of etymology becomes necessary when Germans point out that, in their neck of the woods, the word sounds like a phrase that means "good f***." Ikea yanks the Gutvik from its catalogs in Germany.

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