If..Else Log

Apple silent update and Dell’s response

In response to the news that Apple is silently shipping upgraded Mac Mini's, Dell are reportedly taking it to the next logical step.

"We feel the average consumer is becoming bored with the computer buying experience." says Dell's Chief Marketing Officer Mike George. "They no longer wish to choose an item, pay for it, and have that item arrive at their front door. It's predictable. It’s what their parent’s would want. Today's consumer needs the element of surprise to add a bit of excitement to the table."

To that end, Dell plans to ship all of its consumer desktop models and its Inspiron 6000 and 1200 model laptop computers with wildly off-base specifications. "We've actually created a random number generator which is responsible for listing the model number and processor speeds. Even WE don't know exactly what is in those boxes. It really is exciting." says George.

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5 Responses to “Apple silent update and Dell’s response”

  1. Gravatar Jon October 9th, 2005 1:38 am

    Geezz…this would drive me crazy. I’d sooner boycott them than to have that stuff pulled on me. Objectivity still counts in my book…

  2. Gravatar Phu October 9th, 2005 1:48 am

    Boycott Apple? What foul heresy is this? :) To be fair, everyone is getting at what they paid for… it’s just that there’s a fortunate few who may be getting a little bit more.

  3. Gravatar Jon October 9th, 2005 2:18 am

    Mmmm, true… I must confess and turn around, I could never boycott Apple… ;) More reacting to Dell :-D

  4. Gravatar Phu October 9th, 2005 2:29 am

    Just to clarify things, the Dell post would comes firmly under satire:)

  5. Gravatar write.myobie.com » Blog Archive » Selling Computers At Random October 9th, 2005 4:47 am

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