If..Else Log

Community campaign

Swansea North Resident's Association have set up a site to complain about the mess left behind by Tango's Sony Bravia parody.

They've even gathered together a group of links to local press coverage on the whole event…

Advertising campaign

..or maybe not. The site content might have tipped you off; if not, the news stories that were linked to should have set off alarm bells¹. Not convinced? Take a look at the whois entry for swansea-res.org.uk.

Registrant: CHI advertising

Registrant's address:
7 Rathbone St
London
W1T 1LY
GB

Relevant dates: Registered on: 28-Feb-2006

It's none other than CHI Advertising. And who's listed as one of their clients? Tango.

All in all, it's actually a pretty good campaign. The design and language for the sites give an air of believability² and the advert is brilliant. Nicely executed and I can't help but be impressed; just a shame that us brits are a suspicious bunch:) [via]

1. Try to browse off the stories. [back]
2. Where else would you expect to see animated "Under Construction" gifs? [back]

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