Different kinds of traffic
Seth Godin writes on the different kinds of traffic and what it means for a business.
Should Jeff Bezos be in mourning? After all, MySpace is killing Amazon in traffic…
The problem here is that Amazon users visit to buy stuff, and MySpace users visit to flirt. Last time I checked, flirting was a fairly unprofitable activity.
That's the problem with metrics; in the course of obeying the number, you lose track of what that number is supposed to be for.
If you're looking to run a business, it's important is to be able to convert attention to profit. It doesn't matter how much traffic you receive, if you don't find a way to monetise it (whether that's directly or indirectly), then all you have on your hands is a financial drain.
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